Pricing Strategies & Tactics
Why should you attend this course?
- You will learn how to apply various pricing strategies in your organization and learn what role a finance specialist can play in shaping a company's pricing policy.
- The training program includes various case studies that will allow you to analyze each business situation and prepare recommendations on pricing strategies, with justification, for these cases.
Language of the course
English
Training level
beginner
Who is this course for?
- For business leaders and senior managers, especially CFOs, accounting, marketing, sales and management managers.
- For business and financial analysts.
- For managers of business units and subsidiaries charged with making pricing decisions.
What will you learn during the course?
- The key financial, economic and psychological principles involved in setting pricing policies.
- A practical framework for assessing the value of a product or service from a customer's perspective that will help you make better pricing decisions.
- How to develop a pricing approach using up-to-date pricing methods based on cost, competitor and market analysis.
- How to evaluate a pricing strategy from a financial and strategic perspective.
”Great knowledge and presentation of the topic. Complicated issues seemed quite simple and logical (finally).”
From a feedback form on tailored training provided in 2023.5,57/6
Average evaluation of tutors and training materials among participants of workshops for companies organized in 2023-2024.“The presenter was very good, gave good examples and was very communicative. He can explain everything in a simple way.”
From a feedback form on tailored training provided in 2023.97%
of all participants of the 2023-2024 tailored workshops for companies would recommend our courses to their friends!
Open courses
Our open courses are short courses taught by experienced tutors whose role is to give you practical knowledge and skills that you can use immediately in your daily work.
It's a great opportunity to expand your knowledge and enhance your skills, whether you're motivated by an internal desire to develop or by your employer.
Bespoke programmes for companies
Does your team need training on this topic? Or, would your organization benefit from additional focus on specific issues in the course program, allowing some elements to be explored in greater depth?
With bespoke programs, we can adjust the training content to meet your organization’s specific needs. This includes adding topics not covered in the standard program or omitting sections less relevant to your team. The final cost of customized training is set individually at the proposal stage.
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