How to Win New Business & Develop Relationships
Why should you attend this course?
Winning new business requires more than technical expertise – it demands structured prospecting and the ability to progress conversations to tangible opportunities. This course introduces delegates to best-practice pipeline management, questioning techniques and strategies for influencing and persuading prospects and clients. With a focus on practical application, delegates will develop confidence in pitching, cross-selling, and following up effectively, strengthening their capacity to generate growth.
By the end of this module you will be able to:
- Add structure and strategy to business development activities
- Develop the key components of effective business development
- Identify targets and develop a communications strategy
- Effectively prepare for prospective client meetings and communicate value fluently
- Overcome prospect resistance and objections
- Follow up and maintain momentum
Language of the course
English
Training level
begginer
Who is this course for?
- For all professionals responsible for business development - sharpen your strategy, develop confidence, and apply best practice to drive stronger client engagement and results.
Course programme
- Practical tools for prospecting, identification and engagement
- Towards the final meeting - strategic preparation
- Prospect objections - case studies, role play and exercises
- Business development action planning
„Training delivered in an understandable manner and at the right pace.”
From a feedback form on tailored training provided in 2024.5,57/6
Average evaluation of tutors and training materials among participants of workshops for companies organized in 2023-2025.„The presenter was very good, gave good examples and was very communicative. He is able to explain everything in a simple way.”
From a feedback form on tailored training provided in 2024.97%
of all participants of the 2023-2025 tailored workshops for companies would recommend our training to their friends!
Open courses
Our open courses are short courses taught by experienced tutors whose role is to give you practical knowledge and skills that you can use immediately in your daily work.
It's a great opportunity to expand your knowledge and enhance your skills, whether you're motivated by an internal desire to develop or by your employer.
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